Small-Batch · Single Origin · San Francisco

Coffee Roasted
with Intention.

We source the world's most thoughtfully grown beans and roast them in small batches — honoring the farmers, the terroir, and the ritual of your morning cup.

Explore Our Coffees Our Story
Warm overhead view of artisan coffee being poured into a ceramic mug at Velour Coffee Roasters
12+ Origins
Sourced
Close-up of freshly roasted coffee beans in a wooden scoop at Velour roastery
Roasted Today Freshness guaranteed
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Velour roaster carefully monitoring a small-batch drum roast inside the San Francisco roastery
Freshly brewed pour-over coffee with steam rising over a warm wooden café counter
Est. 2014 San Francisco, CA
4,200+ Happy regulars
Our Philosophy

Every cup tells
a story

Velour started as a conversation between two friends who believed that great coffee was more than a morning habit — it was a connection. A thread between the farmer in the highlands and the person cradling their cup at dawn.

We travel to origin, build lasting relationships with growers, and roast in small batches to bring you coffee that hasn't forgotten where it came from. No industrial machinery. No compromises. Just craft.

Read Our Full Story
The Collection

Current Offerings

Seasonally rotated. Always intentional. Each bag tells you exactly where your coffee came from and who grew it.

Single origin Ethiopian Yirgacheffe natural process coffee bag from Velour Coffee Roasters Ethiopia
Natural Process

Yirgacheffe Sunrise

Blueberry · Jasmine · Dark Chocolate

$22 / 250g Order
Colombia Huila washed process specialty coffee sourced directly by Velour Coffee Roasters Colombia
Washed

Huila Watershed

Caramel · Red Apple · Hazelnut

$24 / 250g Order
Guatemala Antigua honey process coffee with rich toffee notes from Velour Coffee Roasters Guatemala
Honey Process

Antigua Amber

Toffee · Stone Fruit · Brown Sugar

$21 / 250g Order
Velour Coffee Roasters seasonal espresso blend with rich crema in a white ceramic espresso cup Blend
Espresso Blend

House Velour

Walnut · Bitter Orange · Cream

$19 / 250g Order
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Why Velour

Craft you can
actually taste

There are hundreds of coffee brands. Most of them roast weeks in advance, blend for consistency over character, and stay distant from their supply chain. We chose a different path — and it shows in every sip.

  • ✓
    Roasted fresh every Tuesday & Friday

    Your bag ships within 48 hours of roasting, never off a shelf.

  • ✓
    We visit every farm we source from

    No brokers, no middlemen. We know our growers by name.

  • ✓
    Transparent pricing back to origin

    We publish what we pay farmers — because it matters.

  • ✓
    Compostable, minimal packaging

    Our bags are home-compostable. The planet is part of the recipe.

Close-up of barista hands at Velour Coffee pouring latte art into a wide ceramic mug
Golden morning light through the windows of the Velour Coffee Roasters café on Valencia Street
From Our Community

What people are saying

★★★★★

"I've been drinking specialty coffee for over a decade and Velour's Ethiopian is genuinely one of the most complex, beautiful cups I've ever had. The care they put into sourcing shows in every sip."

MR
Marcus R. San Francisco, CA
★★★★★

"I subscribed three months ago and getting that bag on my doorstep — still warm from the roast — feels like a genuine luxury. It's the best part of my week, honestly."

SL
Sophie L. Oakland, CA
★★★★★

"Visited the roastery last Saturday. The team spent an hour walking me through the process and then let me try four different origins. That kind of openness is rare — and so is the coffee."

JP
James P. Berkeley, CA
Come In

Visit the
Roastery Café

Our Valencia Street space is open to anyone who wants to slow down, watch the roaster spin, and drink something extraordinary. Pull up a stool. Stay a while.

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Address 2841 Valencia Street, Mission District
San Francisco, CA 94110
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Hours Mon – Fri: 7:00 AM – 6:00 PM
Sat – Sun: 8:00 AM – 5:00 PM
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Get in Touch
Start your ritual

Fresh coffee.
Delivered to your door.

Subscribe monthly or order a single bag. Either way, your cup will never be the same.

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